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Pepsi, Where's My Jet (But Canadian)
Imagine this scenario: you’re watching TV and you see a commercial that says with just a little bit of effort, you can get your own personal jet and collect over 20 million dollars in the process. Even though it may be far-fetched, you can’t help but picture yourself piloting your new jet to work and avoiding the chaos of public transportation, all while having a golden jacuzzi and a personal chef waiting for you once you get home. In the mid 90’s, this was the dream that Pepsi Co (“Pepsi”) sold to millions of consumers in the United States through its “Pepsi Stuff” television commercial (minus the jacuzzi and personal chef), and one ambitious 20-year-old (the “Plaintiff”) tried to take Pepsi up on its “offer”. However, instead of a jet, the Plaintiff’s efforts resulted in a court battle, a Netflix documentary (“Pepsi, Where’s My Jet?” or the “Documentary”), and a revelation that Canada’s advertising laws may be a force to be reckoned with. This blog will look at the Plaintiff’s case, Canada’s advertising laws, and important lessons for brands and agencies when selling something that may be “too good to be true”.