Overview
McDonald’s Monopoly and Tim Hortons’ Roll Up the Rim to Win are annual events that customers look forward to. This can especially be seen in Tim Hortons’ Roll Up the Rim, which has become a beloved annual Canadian tradition. Both serve as examples of sweepstakes that are relevant to the development of their brands.
Sweepstakes can also refer to sweepstakes casinos, a newer category of online product that offers casino-style games with a sweepstakes prize mechanic. Because a sweepstakes awards prizes by chance, it sits close to gaming. The Criminal Code and the Competition Act both govern how sweepstakes are structured and advertised. Payment processors, app stores and investors often ask for a legal opinion before they’ll commit to working with a sweepstakes operator.
We draft legal opinions for boards, investors, payment processors and app stores. We review structures before launch and propose changes where a feature creates risk. We also draft the official rules, terms and conditions, and privacy policies a sweepstakes needs, and check marketing against Canada's Anti-Spam Legislation. For the United States and other jurisdictions, we work with local counsel to ensure compliance with state and federal regulations.
Running a skill-based or judged contest instead? See our Contests page.
Experience
Representative Work in Sweepstakes
Drafted legal opinions regarding the legality of sweepstakes for investors, payment processors, and app stores.
Advised client regarding legality of sweepstakes structure and collaborated to find commercially reasonable solutions.
Drafted sweepstakes rules, terms and conditions, privacy policies, and other documentation.
Contact
Book a consultation.
Tell us about your business model and your objectives. We will come back with next steps, costs, and timelines.