Essential Clauses for Campaign Contracts #2: Indemnity & The Blame Game
Imagine this scenario: a brand has hired a large influencer to take part in a social media campaign to bring awareness to the brand’s new beverage. The brand has made clear that they want to highlight the drink’s health benefits, namely, that the drink will help improve consumers’ focus and attention and can even contribute to weight loss. Additionally, the brand wants the influencer’s message to be organic, so in their campaign brief that includes the instructions for the social posts, it asks for the influencer to tag the brand, but to avoid using hashtags such as #ad or #partner and to avoid the “paid promotion” disclosure tools on social media.
