Advertising & Marketing

Navigating the world of advertising and marketing requires a comprehensive understanding of various legal frameworks to ensure compliance and protect your brand. At GME Law, we specialize in providing legal services tailored to the unique needs of the advertising and marketing industries. 

Ensuring your advertising strategies align with legal standards is crucial to avoid costly penalties and maintain your brand’s reputation. Our firm excels in guiding clients through compliance with key regulations, including the Competition Act, the Canadian Code of Advertising Standards, ThinkTV Guidelines, and more. We meticulously review your marketing materials to ensure they meet all legal requirements, mitigating the risk of legal repercussions.

Coordinating with regulators can be daunting, but our team is adept at navigating these interactions. We have established strong relationships with bodies such as the Competition Bureau and Ad Standards Canada, enabling us to effectively advocate on your behalf. Whether you are facing a compliance audit or need assistance with regulatory filings, our team is here to support you every step of the way.

In today’s digital age, influencer and social media marketing are powerful tools for brand growth. However, these avenues come with their own set of legal challenges. Our firm offers specialized guidance on navigating influencer agreements, disclosure requirements, and compliance with advertising regulations in the digital space. We help you leverage the power of social media while protecting your brand from potential legal pitfalls.

.net sites are gaming websites that lack one of the essential elements of gambling (consideration, chance, or prize), and as such are not considered gaming under the Canadian Criminal Code. Canadian broadcasters accept the “.net” site framework, allowing advertising of such sites– if they meet certain terms and conditions. We work with Canadian advertising agencies and internet gaming operators to provide the legal opinion required by Canadian broadcasters and ensure that operators are informed about their legal obligations. Our services include reviewing your website to ensure it meets the “.net” requirements, advising you of any necessary changes, and drafting the legal opinion required by Canadian broadcasters. We also assist you throughout the process of submitting your television advertisement.

Finally, effective media buying is essential for maximizing your advertising budget and reaching your target audience. Our team provides legal support throughout the media-buying process, from contract negotiation to compliance checks. We ensure that your media investments are protected by robust legal agreements, enabling you to achieve your marketing goals with complete confidence.